In a world where conventional solutions often fall short, and challenges demand dynamic and innovative approaches, professionals often find themselves grappling with the need to unlock creativity in their problem-solving endeavours. 🧩

In a landscape where customer expectations are rapidly evolving, conventional CX measures can become barriers to innovation, and the pressing question arises…

How can we break free from the limitations of traditional metrics and leverage a more dynamic approach to customer insights that propels us towards proactive, game-changing solutions? 🤔

Design thinking isn’t a buzzword; it's a proven methodology for driving innovation, solving complex problems, and navigating challenges with agility and creativity.

On Thursday the 9th of November, join Elena Svergunenko, Head of B2C and B2E UX Research at Alfa Bank, for her masterclass, ‘An Introduction to Design Thinking: Unlocking Creativity’. 🗝️

Crafted to showcase the potential of design thinking, in this masterclass exclusively for WiCX members, Elena will:

👉 Explore the principles and philosophy behind design thinking

👉 Share tangible methodologies and tools to apply design thinking in real-world scenarios

👉 Foreground the pivotal role that customer insights play in crafting innovative solutions

Participants will leave equipped not only with theoretical knowledge and practical tools but also a renewed mindset – feeling empowered to create and deliver those “wow” services! 🤩

Available exclusively to Women in CX community members.