Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.
Clare Muscutt talks with Fiona Blades about the holistic view of CX, brand and marketing metrics.
“If we capture experiences, we’re able to understand which ones you want more of, less of, which are working well for customers, and which aren’t, and then tailor brand investments from this.”