Tune in as we share real-talk conversations between women working in CX and those influencing the CX agenda from the periphery too.

Clare Muscutt talks with Charlotte Kennett about leveraging the alignment between Marketing & Customer Experience in B2B.
Marketing, Leadership, Authenticity, Community Management, Metrics Harley Stabler Marketing, Leadership, Authenticity, Community Management, Metrics Harley Stabler

Clare Muscutt talks with Charlotte Kennett about leveraging the alignment between Marketing & Customer Experience in B2B.

“Don’t be scared to think differently and fight for what you believe in. We’re not going to be able to make change where it needs to happen if we’re just following the status quo.”

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Clare Muscutt talks with Fiona Blades about the holistic view of CX, brand and marketing metrics.
Brand Experience, Marketing, Experience-Driven Marketing, CX Metrics, Fiona Blades Harley Stabler Brand Experience, Marketing, Experience-Driven Marketing, CX Metrics, Fiona Blades Harley Stabler

Clare Muscutt talks with Fiona Blades about the holistic view of CX, brand and marketing metrics.

“If we capture experiences, we’re able to understand which ones you want more of, less of, which are working well for customers, and which aren’t, and then tailor brand investments from this.”

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Clare Muscutt talks with Lynn Hunsaker about ‘smoothing the silos’ and the path to influencing customer focus in your organisation.
Silos, Organisational Silos, VoC, Customer Experience, Marketing, Lynn Hunsaker Clare Muscutt Silos, Organisational Silos, VoC, Customer Experience, Marketing, Lynn Hunsaker Clare Muscutt

Clare Muscutt talks with Lynn Hunsaker about ‘smoothing the silos’ and the path to influencing customer focus in your organisation.

“Anytime you have a silo that is dysfunctional, it's costly, it causes churn, grief, and a lot of confusion and extra worry… If you want to solve organisational silos, then take a look at vision, assumptions, goals, metrics, and handoffs as the pathway to it.”

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